And each year it’s a challenge to choose the perfect artwork from all the designs out there. For 2014, we eventually selected an intriguing image by the English photographer Alexander Kent.

 

The Food Film Festival encourages visitors to look at food differently. Film is of course a powerful medium, but art and design are also good ways of shedding new light on a familiar topic. The logo is chosen with great care. The first, in 2011, was the choggia beetroot by Cuppen & Spierings. In 2012, we selected the eye-catching artichoke man by Swedish photographer Carl Kleiner, while 2013 was characterised by paper tomatoes by paper designer Alexis Facca. The 2014 logo explores the meta level of food production; to what extent are consumers still aware of what they eat? With this half-canned mackerel we have a worthy and thought-provoking successor. The ‘fish tin’ by the London-based Alexander Kent will be a familiar sight in the coming months on our website, flyers and posters.